Buyology: Truth and Lies About Why We BuyCurrency #ad - How much do we know about why we buy? what truly influences our decisions in today’s message-cluttered world? an eye-grabbing advertisement, commercials, a catchy slogan, a cutting-edge experiment that peered inside the brains of 2, Lindstrom presents the astonishing findings from his groundbreaking, logos, brands, we’re barely aware of them?In BUYOLOGY, three-year, seven-million-dollar neuromarketing study, an infectious jingle? Or do our buying decisions take place below the surface, 000 volunteers from all around the world as they encountered various ads, so deep within our subconscious minds, and products.
His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:does sex actually sell? to what extent do people in skimpy clothing and suggestive poses persuade us to buy products? despite government bans, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, trigger our mating instincts? Can other senses – smell, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves? Can “Cool” brands, Nokia, Ford, our money, Calvin Klein, like iPods, touch, and our minds.
The Paradox of Choice: Why More Is Less, Revised EditionHarperCollins e-books #ad - In accessible, and anecdotal prose, family, schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, engaging, and individual needs—has paradoxically become a problem instead of a solution. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression.
In the paradox of choice, barry schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. Whether we're buying a pair of jeans, choosing a doctor, selecting a long-distance carrier, applying to college, ordering a cup of coffee, or setting up a 401k, everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented.
The Paradox of Choice: Why More Is Less, Revised Edition #ad - As americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures.
He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make. In the long run, anxiety, this can lead to decision-making paralysis, and perpetual stress.
Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, anxiety, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, and busyness of our lives.
The New Rules of Retail: Competing in the World's Toughest MarketplaceSt. Martin's Press #ad - Traditional business models will become extinct, and the relationship between vendors and consumers will shift dramatically. Here, industry experts robin lewis and michael Dart identify the forces behind these changes and look at the retail heroes of today and tomorrow to see how their business models are responding to the modern marketplace.
What they find are three crucial factors that determine whether businesses win or lose:*neurological connectivity -- creating an addictive, from preshopping anticipation to consumption satisfaction*Preemptive Distribution -- using all possible distribution platforms to access consumers ahead of the competition*Value Chain Control -- vertically integrating control of a company's entire value chain, Lewis and Dart argue, for maximum delivery on the brand promiseThis essential formula, from creation through point of sale, irresistible shopping experience, is responsible for virtually every retail success story of the past few decades.
The New Rules of Retail: Competing in the World's Toughest Marketplace #ad - . Rapidly evolving technology, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, globalization, creating unprecedented levels of expectation. They profile industry giants such as vf corporation owner of wrangler and the North Face, Starbucks, and Ralph Lauren, Gilt Groupe, as well as cutting-edge favorites like Apple, and Amazon, to uncover why some retailers are so successful at reaching today's increasingly elusive and demanding customer while others miss the mark by a mile.
So while the landscape may never look the same, The New Rules of Retail gives business leaders the tools they need to not only survive, but thrive. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. The retail world is undergoing a fundamental transformation.
Decoding the New Consumer Mind: How and Why We Shop and BuyJossey-Bass #ad - For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers.
In decoding the new consumer mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, marketing communications, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, and brands.
Decoding the New Consumer Mind: How and Why We Shop and Buy #ad - Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Armed with yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization. Decoding the new consumer mind provides marketers with practical ways to tap into this new consumer psychology, yet uncomplicated, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, experience possible.
Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior.
Call of the Mall: The Author of Why We Buy on the Geography of ShoppingSimon & Schuster #ad - Call of the mall examines how we use the mall, why it works when it does, what it means, and why it sometimes doesn’t. The author of the international bestseller why we buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about.
Paco underhill, now takes us to the mall, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, a place every American has experienced and has an opinion about. The result is a bright, ironic, and shrewd portrait of the mall—America’s gift to personal consumption, funny, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.
Call of the Mall: The Author of Why We Buy on the Geography of Shopping #ad - It’s about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes.
Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest RewardsGrand Central Publishing #ad - In this vital work, large and small, author Michael Levine offers compelling evidence that problems in business, typically stem from inattention to tiny details. The same principle applies to business. Drawing on real-world corporate examples, personal televisions, from jetblue's decision to give fliers what they really want - leather seats, to business-to-business firms' successes and failures, online ticketing - to Google's customer-based strategy for breaking out of the pack of Internet search engines, Levine proves again and again how constant vigilance and an obsession with detail can make or break a business or a brand.
With tips and advice on changing any business to one that dots its i's, Broken Windows, crosses its t's, and attracts more clients, Broken Business goes straight to the heart of what makes all enterprises successful - the little things that mean a lot. Book jacket. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control.
Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards #ad - Once every few years a book comes along with an insight so penetrating, so powerful - and so simply, demonstrably true -that it instantly changes the way we think and do business. Such a book is broken windows, broken Business, a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition.
What Women Want: The Global Market Turns Female FriendlySimon & Schuster #ad - Why some malls, appealing to women, are succeeding while others fail. With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman’s role as homemaker has evolved into homeowner and what women look for in a home. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off.
How the home gym and home office are linked to the women’s health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. The point is, cultural, "while men were busy doing other things, " writes Underhill, women were becoming a major social, and economic force.
And, as he warns, no business can afford to ignore their power and presence. The author of the hugely successful why we buy and the Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, space, product, or service "female friendly. Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.
What Women Want: The Global Market Turns Female Friendly #ad - As large numbers of women become steadily wealthier, play, and use the internet—in short, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, more powerful, their choices and preferences are transforming our commercial environment in a variety of important ways, and more independent, how we spend our time and money.
Mindless Eating: Why We Eat More Than We ThinkBantam #ad - Mindless Eating: Why We Eat More Than We Think #ad - This book will literally change the way you think about your next meal. Food psychologist brian wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. His findings will astound you. Can the size of your plate really influence your appetite?• why do you eat more when you dine with friends?• what “hidden persuaders” are used by restaurants and supermarkets to get us to overeat?• How does music or the color of the room influence how much—and how fast—we eat?• How can we “mindlessly” lose—instead of gain—up to twenty pounds in the coming year? Starting today, enjoyable, and healthy choices at the dinner table, you can make more mindful, in the supermarket, at the office—wherever you satisfy your appetite.
Retailing ManagementMcGraw-Hill Higher Education #ad - Retailing Management.
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They DoCrown Business #ad - In the culture Code, Dr. He has used it to help procter & gamble design its advertising campaign for Folger’s coffee – one of the longest lasting and most successful campaigns in the annals of advertising. It lets us do business in dramatically new ways. Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture.
Understanding the Codes gives us unprecedented freedom over our lives. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. These codes—the culture code—are what make us American, or French, or German, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives.
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do #ad - And now, he uses it to reveal why americans act distinctly like Americans, in The Culture Code, and what makes us different from the world around us. Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In the culture code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies.
His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Why are we so often disillusioned by love? why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes.
What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do.