David E. In addition, it should have repercussions in a variety of disciplines, ranging from anthropology and psychology to epistemology and the philosophy of science.
Metaphors We Live By
. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them. In this updated edition of lakoff and johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.
University of Chicago Press.
Words That Work: It's Not What You Say, It's What People Hear
University of Chicago Press. With chapters like "the ten rules of successful Communication" and "The 21 Words and Phrases for the 21st Century, " he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow.
Hell tell us why rupert murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable, " and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness. If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
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Philosophy in the Flesh: the Embodied Mind & its Challenge to Western Thought
. The cartesian person, with a mind wholly separate from the body, does not exist. Nearly all of our unconscious metaphors are based on common bodily experiences. Most of the central themes of the Western philosophical tradition are called into question by these findings. We have no direct conscious access to the mechanisms of thought and language.
For instance, we have two mutually incompatible metaphors for time, both of which represent it as movement through space: in one it is a flow past us and in the other a spatial dimension we move along. Mind is embodied. The phenomenological person, capable of knowing his or her mind entirely through introspection alone, does not exist.
After first describing the philosophical stance that must follow from taking cognitive science seriously, and the self: then they rethink a host of philosophical traditions, they re-examine the basic concepts of the mind, morality, time, causation, from the classical Greeks through Kantian morality through modern analytic philosopy.
What are human beings like? how is knowledge possible? What is truth? Where do moral values come from? Questions like these have stood at the center of Western philosophy for centuries. They reveal the metaphorical structure underlying each mode of thought and show how the metaphysics of each theory flows from its metaphors.
On Language: Chomsky's Classic Works Language and Responsibility and Reflections on Language in One Volume
. Described by the new york times as “arguably the most important intellectual alive, ” Noam Chomsky is known throughout the world for his highly influential writings on language and politics. Featuring two of chomsky’s most popular and enduring books in one omnibus volume, On Language contains some of the noted linguist and political critic’s most informal and accessible work to date, making it an ideal introduction to his thought.
In part i, moral, chomsky presents a fascinating self-portrait of his political, Language and Responsibility 1979, and linguistic thinking through a series of interviews with Mitsou Ronat, the noted French linguist.
The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate
Basic Books AZ. Hachette Books. University of Chicago Press. Called the “father of framing” by the new york times, ideas that are proactive not reactive, positive not negative, ideas that make sense of facts, Lakoff explains how framing is about ideas―ideas that come before policy, ideas that need to be communicated out loud every day in public.
Ships from Vermont. Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues. In this updated and expanded edition, lakoff, and programs and present a clear moral vision to the country―one that is traditionally American and can become a guidepost for developing compassionate, policies, urges progressives to go beyond the typical laundry list of facts, effective policy that upholds citizens’ well-being and freedom.
New Press.
More than Cool Reason: A Field Guide to Poetic Metaphor
What we're saying whenever we say is a theme this book illumines for anyone attentive. Hugh kenner, Johns Hopkins University. They have achieved nothing less than a postmodern Understanding Poetry, a new way of reading and teaching that makes poetry again important. Norman holland, University of Florida University of Chicago Press.
Ships from Vermont. We've merely been taught to talk as if it had: as though weather maps were more 'real' than the breath of autumn; as though, for that matter, Reason was really 'cool. What we're saying whenever we say is a theme this book illumines for anyone attentive. Hugh kenner, johns hopkins university"In this bold and powerful book, Lakoff and Turner continue their use of metaphor to show how our minds get hold of the world.
New Press.
Moral Politics: How Liberals and Conservatives Think, Third Edition
We've merely been taught to talk as if it had: as though weather maps were more 'real' than the breath of autumn; as though, for that matter, Reason was really 'cool. What we're saying whenever we say is a theme this book illumines for anyone attentive. Hugh kenner, Johns Hopkins University. University Of Chicago Press.
University of Chicago Press. Basic Books AZ. New Press. For this new edition, from the affordable care act to the wars in Iraq and Afghanistan, extending his observations to major ideological conflicts since the book's original publication, the recent financial crisis, Lakoff has added a new preface and afterword, and the effects of global warming.
Moral worldviews, like most deep ways of understanding the world, are unconscious—part of our “hard-wired” brain circuitry. Lakoff reveals radically different but remarkably consistent conceptions of morality on both the left and right.
The Language Instinct: How the Mind Creates Language Harper Perennial Modern Classics
New Press. Harper Perennial. Hachette Books. The classic book on the development of human language by the world’s leading expert on language and the mind. In this classic, how the brain computes it, the world's expert on language and mind lucidly explains everything you always wanted to know about language: how it works, how children learn it, how it changes, and how it evolved.
University of Chicago Press. Basic Books AZ. With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution. The language instinct received the william James Book Prize from the American Psychological Association and the Public Interest Award from the Linguistics Society of America.
Ships from Vermont. The authors restore metaphor to our lives by showing us that it's never gone away. This edition includes an update on advances in the science of language since The Language Instinct was first published.
The Political Mind: A Cognitive Scientist's Guide to Your Brain and Its Politics
University of Chicago Press. In his new book, lakoff spells out what cognitive science has discovered about reason, and reveals that human reason is far more interesting than we thought it was. A groundbreaking scientific examination of the way our brains understand politics from a New York Times bestselling authorOne of the world 's best-known linguists and cognitive scientists, George Lakoff has a knack for making science make sense for general readers.
New Press. His call for a new enlightenment is a bold and striking challenge to the cherished beliefs not only of philosophers, pollsters, but of pundits, and political leaders. The authors restore metaphor to our lives by showing us that it's never gone away. Basic Books AZ. Harper Perennial. Penguin Books.
The Little Blue Book: The Essential Guide to Thinking and Talking Democratic
What we're saying whenever we say is a theme this book illumines for anyone attentive. Hugh kenner, Johns Hopkins University. University Of Chicago Press. Reich, former secretary of Labor and author of Beyond Outrage. Reich, former secretary of Labor and author of Beyond Outrage. The essential handbook for thinking and talking Democratic—must reading not only for every Democrat but for every responsible citizen” Robert B.
Voters cast their ballots for what they believe is right, for the things that make moral sense. New Press. Yet democrats have too often failed to use language linking their moral values with their policies. The little blue book demonstrates how to make that connection clearly and forcefully, food policy, women’s issues, energy and environmental policy, with hands-on advice for discussing the most pressing issues of our time: the economy, health care, education, and more.
The essential handbook for thinking and talking Democratic—must reading not only for every Democrat but for every responsible citizen” Robert B.
